[NEWS] 110119 Interview with Lee Jong Seok of Dream Tea Entertainment
♥ 12 February 2011 ♥ News Translation/Summaries ♥ | Tags: Dream Tea Entertainment, Interview, Lee Jong Seok ♥ 0 dai5ies like this post
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[Wide Interview] Representative Lee Jong Seok who has trained ‘Girl’s Day’, “They raised a great reversal from the ‘flood of girl groups’ in the music industry.
He has formed a relationship with the entertainment business through Hallyu (Korean Wave) – related management consulting.
He launched a vocal academy for a start…and established an agency later on.
‘Customer-oriented’ is the key stem in any field.
[Sports World]
Representative Lee Jong Seok, Dreamtea Entertainment Presents
Numerous girl groups have been poured out. Out of all the girl groups, Girl’s Day, 5-member group is famous for their nickname ‘reversal-dol’. It means they successfully brought a twist. While it’s hard for any rookies to even promote themselves in reality, Girl’s Day received appreciation from their fans as they managed to raise their recognition. We could hear the reason why the ‘grand twist’ was possible during the meeting with Lee Jong Seok, the Representative of Dreamtea Entertainment.
Representative Lee Jong Seok is from Korea Management Association Consulting which is famous for management consulting. His career has nothing to do with the entertainment industry. All he has done is that he has played an acoustic guitar a bit in his school days, and he liked Jung Tae Chun and Song Chang Sik.
Representative Lee who majored in History at the university studied abroad in Japan after his graduation; then he started as a management consultant after he graduated Meiji University, majoring in Business Administration. He quit his company right before the IMF bailout and then took part mostly in venture businesses as a management consultant. He has even served as the interim chief of Korea Software Institute. He has also taken part in Japan-related business from domestic enterprises such as Samsung, LG, Hyundai, etc. At first he launched a vocal academy. Afterwards he established an entertainment agency and let Girl’s Day out into the world.
“I formed a relationship with the entertainment industry through the merchandising-related business of by-products of Hallyu stars, for example Kwon Sang Woo, Choi Ji Woo, Song Seung Heon, etc. Later on I thought that it would be possible for any music-related academy to be franchised. Sure, people related to the music industry said that franchising would be impossible for a music academy which is mainly based on apprenticeship training. What they were saying was that academies are different from any normal educational institutions. I thought franchising wouldn’t be impossible when it only comes to basic education. That’s because basic knowledge is required for any trainee.”
Representative Lee sees the entertainment industry from an industrial point of view. His thought is that the key stem applies to any field.
“It was possible for me to work as a management consultant for electronics, distributions, automobiles, and any other fields. Because the principles of all industries are equal. The only differences between them are about environment and ideals. What I value most is customers. Our fans are currently the customers in my situation. I always think from the fans’ perspective. Not only the first impression, but displaying the individuality is also important. So these factors were considered to recruit the members of Girl’s Day. Though there are some business-related reasons for choosing them, I think their family atmosphere also matters. When I held the audition for the members, I took this aspect into consideration.”
Girl’s Day has a nickname of ‘reversal-dol’ as they showed their drastically improved image. This is what Representative Lee intended to do from the beginning. Whereas the other existing idols who had been training for several years tried to show their perfect image as soon as they made their debut, Girl’s Day decided to go with the concept which means that they will be growing together with their fans.
“It worked as I had planned. Though they aren’t skilled for now, they will manage to show their steady improvement. We’re planning to release the third album, so we’re working hard to show the improved image to people. Girl’s Day is like nothing but my children. I doubt there are any parents who would want their children to grow up drastically. They would feel more satisfied with the children’s gradual growth.”
The music industry these days is saturated with idols including girl groups. However, Girl’s Day gives emphasis on their different characteristics. They think thoroughly from the fans’ perspective. Furthermore, their company does their best to be an agency which provides warm humaneness. And there’s one more thing, they emphasize vision.
Representative Lee said, “When I was working for a consultant, I imagined the big picture in mind while seeing the circumstances of the field. A jump into the higher steps from a step-by-step growth. That’s called success. I used to stress it to my clients who were interested in expanding their business. I still do it.
Representative Lee is preparing for Girl’s Day’s advance overseas by making use of his business experience in Japan. It is obvious that Girl’s Day is bringing fresh air to the music industry. This is likely to continue for quite a long time.
source; Sportsworldi.com via Nate
translated by sen @girlsdaydaily
Posted by: Tammy@girlsdaydaily ♥